Effortless for users.
Designed for complexity.
Effortless for users.
Designed for complexity.
Effortless for users.
Designed for complexity.
I’m Emily, a product designer with a filmmaker’s eye and a systems-thinking brain. I create intuitive tools that empower people to focus on their craft, instead of the noise around it.
From CMS platforms to video workflows, I bring structure to messy processes, scale with teams, and stay grounded in real-world needs.
Previously at Business Insider, Globaledit, and Upright.
Currently restoring a 1920s house (Crooked Brook House) and open to what's next!
Explore the case studies below to see how I turn complexity into clarity.
I’m Emily, a product designer with a filmmaker’s eye and a systems-thinking brain. I create intuitive tools that empower people to focus on their craft, instead of the noise around it.
From CMS platforms to video workflows, I bring structure to messy processes, scale with teams, and stay grounded in real-world needs.
Previously at Business Insider, Globaledit, and Upright. Currently restoring a 1920s house (Crooked Brook House) and open to what's next!
Explore the case studies below to see how I turn complexity into clarity.
I designed Business Insider’s first generative AI feature: an opt-in assistant that helped editors move faster on metadata without giving up control. It launched quietly, scaled across fields, and is still in use today, showing that trust-first UX drives genuine adoption.
editorial tools
•
trust-first AI
•
scalable UX
•
2023-2024
I designed Business Insider’s first generative AI feature: an opt-in assistant that helped editors move faster on metadata without giving up control. It launched quietly, scaled across fields, and is still in use today, showing that trust-first UX drives genuine adoption.
editorial tools
•
trust-first AI
•
scalable UX
•
2023-2024
I designed Business Insider’s first generative AI feature: an opt-in assistant that helped editors move faster on metadata without giving up control. It launched quietly, scaled across fields, and is still in use today, showing that trust-first UX drives genuine adoption.
editorial tools
•
trust-first AI
•
scalable UX
•
2023-2024
A brittle legacy platform was slowing editorial output and blocking innovation. Over three years, I helped transform BI’s CMS into a scalable, system-backed platform used daily by 150+ journalists. After I left in 2024, the team shipped the final feature and fully deprecated the legacy system—now powering 100% editorial traffic.
enterprise UX
•
editorial tools
•
design systems
•
2021-2024
A brittle legacy platform was slowing editorial output and blocking innovation. Over three years, I helped transform BI’s CMS into a scalable, system-backed platform used daily by 150+ journalists. After I left in 2024, the team shipped the final feature and fully deprecated the legacy system—now powering 100% editorial traffic.
enterprise UX
•
editorial tools
•
design systems
•
2021-2024
A brittle legacy platform was slowing editorial output and blocking innovation. Over three years, I helped transform BI’s CMS into a scalable, system-backed platform used daily by 150+ journalists. After I left in 2024, the team shipped the final feature and fully deprecated the legacy system—now powering 100% editorial traffic.
enterprise UX
•
editorial tools
•
design systems
•
2021-2024
When I joined, BI’s CMS had no design system—just wireframes, one-offs, and UI inconsistencies shipped straight to prod. I built a scalable component library from scratch, led cross-team adoption, and laid the foundation for faster, more consistent feature development. Today, it supports 150+ journalists and powers every CMS experience.
design systems
•
enterprise UX
•
design ops
•
2021-2024
When I joined, BI’s CMS had no design system—just wireframes, one-offs, and UI inconsistencies shipped straight to prod. I built a scalable component library from scratch, led cross-team adoption, and laid the foundation for faster, more consistent feature development. Today, it supports 150+ journalists and powers every CMS experience.
design systems
•
enterprise UX
•
design ops
•
2021-2024
When I joined, BI’s CMS had no design system—just wireframes, one-offs, and UI inconsistencies shipped straight to prod. I built a scalable component library from scratch, led cross-team adoption, and laid the foundation for faster, more consistent feature development. Today, it supports 150+ journalists and powers every CMS experience.
design systems
•
enterprise UX
•
design ops
•
2021-2024
I inherited wireframes based on misled assumptions and turned them into a functional MVP with a dual-panel layout. But real usage told a different story. Through iterative redesigns, I led a shift to a full-screen modal that gave editors the focus and control they needed, resulting in a 92% drop in complaints and 5x faster publishing.
editorial tools
•
scalable UX
•
interaction design
•
2021-2024
I inherited wireframes based on misled assumptions and turned them into a functional MVP with a dual-panel layout. But real usage told a different story. Through iterative redesigns, I led a shift to a full-screen modal that gave editors the focus and control they needed, resulting in a 92% drop in complaints and 5x faster publishing.
editorial tools
•
scalable UX
•
interaction design
•
2021-2024
I inherited wireframes based on misled assumptions and turned them into a functional MVP with a dual-panel layout. But real usage told a different story. Through iterative redesigns, I led a shift to a full-screen modal that gave editors the focus and control they needed, resulting in a 92% drop in complaints and 5x faster publishing.
editorial tools
•
scalable UX
•
interaction design
•
2021-2024
I joined Globaledit's video player redesign mid-flight, just weeks before key enterprise renewels. In 14 days, I transformed a fragmented feature into a seamless workflow, reducing approval time by 73% and contributing to $1M+ in ARR.
enterprise UX
•
media tools
•
video collaboration
•
2021
I joined Globaledit's video player redesign mid-flight, just weeks before key enterprise renewels. In 14 days, I transformed a fragmented feature into a seamless workflow, reducing approval time by 73% and contributing to $1M+ in ARR.
enterprise UX
•
media tools
•
video collaboration
•
2021
I joined Globaledit's video player redesign mid-flight, just weeks before key enterprise renewels. In 14 days, I transformed a fragmented feature into a seamless workflow, reducing approval time by 73% and contributing to $1M+ in ARR.
enterprise UX
•
media tools
•
video collaboration
•
2021