When enterprise client renewals were on the line, I stepped in mid-project to turn an unfinished video feature into a streamlined, intuitive experience. The redesign helped reduce approval bottlenecks by 73% and contributed to over $1M in enterprise revenue.
🧩 Problem
Globaledit’s video review experience was incomplete and disjointed, blocking creative workflows and undermining client trust. Internal teams made future-looking promises to cover gaps, slowing adoption and threatening renewals.
💡 Solution
In just 2 weeks, I led a redesign that transformed the experience: from fragmented and frustrating to fast, familiar, and feedback-friendly. I worked with PMs and engineers to deliver a player experience that creative teams wanted to use.
📈 Outcome
Helped secure key enterprise deals totaling over $1M in ARR. Reduced video approval time by 73%, speeding up creative workflows by 3+ days. Enabled confident sales demos and accelerated adoption across client teams.
Timeline
2 weeks, July 2021
Team
2 PMs, 6 engineers
I joined the project mid-flight after the previous designer left. What existed was a loosely defined single-player layout with a timeline, basic playback controls, and thumbnail icons, but the controls were out of order and core review functionality was missing.
Our challenge was to rapidly:
• Align on key workflows and use cases
• Make strategic design decisions under tight technical constraints
• Deliver a usable, client-ready experience—fast
With no direct access to end-users, I interviewed sales and account managers, team members closest to user pain points. I also analyzed 47 Zendesk tickets to surface patterns.
Key insights
• Users expected familiar, industry-standard controls to reduce friction
• Feedback workflows were a major pain point: timestamped comments and video comparison were missing
• A smoother review and approval experience would increase client confidence and reduce delays in final asset delivery
Sketches of early playback UI ideas grounded in familiar video controls.
Proxy interview notes surfaced core workflow pain points like prolonged review cycles and asset access friction.
I collaborated closely with engineers to scope features based on technical feasibility, while keeping the UX cohesive end to end. Our tight feedback loop let us turn rough ideas into polished, production-ready interactions in just days, without compromising quality.
Streamlining playback
I replaced custom icons and unordered controls with a familiar, consistent playback layout. This minimized errors and reduced onboarding time
Side-by-side comparison
Designed a lockable dual-player view to enable seamless before-and-after review of edits, key for enterprise post-production teams.
Focused feedback
Introduced timestamped markups and threaded comments to keep collaboration contextual and reduce back-and-forth.
Before
The video player had out-of-order controls, a cluttered layout, and no way to compare footage or leave feedback. Users struggled with even basic playback.
After
The redesigned experience introduced a familiar, intuitive control layout, side-by-side playback, and timestamped comments, transforming review into a fast, seamless, and confidence-boosting workflow.
🚀 Helped secure key enterprise deals totaling over $1M in ARR
⏱️ Reduced approval time by 73%, accelerating creative delivery by 3+ days
🎯 Enabled confident sales demos and drove feature adoption across key enterprise clients.
What worked
What I'd do differently